Colors have a powerful impact on our moods, emotions, and behaviors. Shopping is an art of persuasion and what works better than colors. It is well known that colors play a major role in influencing the purchase of any product. Colors convey different meanings and are perceived in different ways.
According to Colour Psychology principles, these are some of the characteristics that colors exhibit:
Red – Red is a colour that is perceived to be stimulating and invigorating. It represents energy, passion and strong emotions. You can use red to draw someone’s attention easily. This is why all the clearance sales colors are in red. This color can be ideal for beach and spa towels.
Blue – Blue, the color of the sky and the sea are perceived to be the most calming shade that helps a person relax. It also reflects stability, safety, and serenity. This color is universally liked probably because of its productive and non-threatening properties. This color is ideal for gym and golf clubs.
Green – This is the color of nature. Perceived as refreshing and tranquilizing it symbolizes prosperity, wealth, progress and the environment. Green is an ideal choice for those who offer organic and eco-friendly products. Spas and salon centers can aptly use green colored towels as these are relaxing and alleviate depression.
Yellow – Yellow is known as the color of happiness and cheerfulness. Fun, bright and intense, it instills creativity, youthfulness, optimism and a positive outlook. It is capable of evoking strong feelings and is as attention-grabbing as red. Picking up the right shade is important as it sometimes causes strain on the eyes. This color can be ideal for hotel rooms and eateries.
White – White is the number one choice for places that project peace and purity. Because this color is neutral, it can fit anywhere keeping the background in contrast. For bathrooms that are colorful, white can be a good option to go with. For places that are predominantly white, avoid using white colored towels.
Orange – The color of flamboyance, it sparks fun, friendliness, confidence, spirit, and energy. It has the power to spice up any room, entirely on its own or even in combination with a good base color. As per the color psychology, red and orange make people hungry. As such, this color can aptly fit in fun eating joints and restaurants.
Purple – This color is often associated with luxury, power, wisdom, and mystique. Bright purple triggers a feeling of richness and royalty while light purple oozes feminine energy. This is why it is often used in beauty or anti-aging products. Exotic places can ideally use this color. Also, a business that is often driven by high energy and creativity can opt for purple towels.